The Bills clearly had a vision for their backfield this season to add a pass-catching running back, and Cook was their guy after he was selected in the second round of the NFL Draft from Georgia. Dalvin's younger brother should prove to be a complement to starter Devin Singletary, and we like Cook as a flex option in PPR who's worth drafting with a mid-round pick. He's more of a reserve option in non- and 0.5-PPR leagues, still worthy of a mid-round selection, and he's a second-round pick in rookie-only drafts. Cook will likely play on passing downs for the Bills and spell Singletary at times on rushing downs, but we have to see what Buffalo does with Zack Moss and Duke Johnson as well. If Singletary were to miss any time, we would likely get a committee that Cook would be a part of, but it's unlikely he'll be the lead running back at any point this year. Since the Bills offense has the chance to be explosive, Cook is a good running back for Fantasy managers to target, especially in PPR, because of his potential for success. And if he does surprise us and get the chance for the lead role at any point then his Fantasy outlook could be awesome. His role is worth monitoring in training camp to see what develops.
Cook was selected by Buffalo in the second round of April's draft. Cook isn't quite as big or strong as his older brother, Dalvin, but he has the speed (4.42 40-yard dash), explosiveness and receiving ability to make noise in the pros as a situational back. He totaled 230 carries during four seasons at Georgia (career-high 113 as a senior), but his efficiency was terrific, as he averaged 6.5 yards per carry and 9.4 yards per target while not dropping a single one of his 78 career targets. Cook may never come close to the volume his brother enjoys, but he's joining an elite Buffalo offense and has big upside as a receiving specialist. Expect him to step into No. 2/passing-down duties behind Devin Singletary early on. Consistent fantasy value is unlikely, but he'll be an interesting insurance option and is well worth a late-round pick.
James Cook walks into a situation which could be very good for him long term, though short term it creates a potential committee. The Bills haven't been happy with Zack Moss' development, so they pulled the trigger on the former Georgia running back. Cook has a really good all-around skill set, with good breakaway speed, nice moves to avoid tacklers and sure hands to catch the ball. More than likely for now he enters into a split situation with Devin Singletary, spending more time on the field for receiving downs with Singletary getting the early downs and short yardage/goal line carries, making Cook a flex type option for Fantasy GMs. Long term he could very well end up as the lead back in a committee, getting the bulk of the carries. That's not likely for 2022 though, barring injury.