Kyren Williams

One of fantasy's most productive backs over the last two seasons, Williams has scored 31 touchdowns (tied for most among RBs) and averaged 18.8 fantasy PPG (fourth highest) during the span. Last season, he paced all backs in snaps and carries inside the opponent's 5-yard line (19), while ranking no lower than seventh in carries, rushing yards, touches and TDs. He had an extremely high floor (28th was his worst weekly finish) despite limited work as a receiver (outside the top 25 in receptions and yards for the second straight season). Williams' 610 touches over the last two seasons (third most) is a moderate concern, but he's in his prime at age 25 and well positioned as the Rams' feature back. He should be valued as a fringe RB1.

He’s been the most effective runner from a fantasy perspective over the last two seasons combined. He ranks first in fantasy points per game from rushing at 14. He also ranks in the top five on a per-game basis in rushing yards (87.3), yards after contact (57.9), rushing touchdowns (0.93), rushing avoided tackles (3.8) and PPR fantasy points (18.8).
With less efficient play, his fantasy points per game dropped from 21.3 in 2023 to 17.0 in 2024. His PFF rushing grade dropped from 90.6 to 74.0.
Since McVay became head coach, the Rams have ranked fourth in rushing attempts differential between the starter and the backups. The other four teams are the Tennessee Titans, Dallas Cowboys, Las Vegas Raiders and Cincinnati Bengals. For most of that time, those teams had Derrick Henry, Ezekiel Elliott, Josh Jacobs and Joe Mixon, who are the four running backs with 1,600 or more carries. None of the Rams' running backs have over 1,000 carries in that time, making this a coach's philosophy more so than a particular running back's philosophy.