Drake London

Drake London

WR - ATL
Height:
Weight: lbs
Age: --
College: USC
Atlanta Falcons

2023 Season Outlooks

London put together a rookie season that looked much better on game film than in the Fantasy box scores in large part due to inconsistent and inaccurate ball placement from Marcus Mariota. The final outcome was a finish at WR43 overall, but that hasn't stopped expectations from moving him up draft boards in 2023. The 117 targets last year coupled with the fifth-highest target share in the NFL are reasons to get very excited about London in 2023 because volume is king. Of course, the return of Kyle Pitts and addition of Bijan Robinson will eat into London's volume. London is a gamble on upside rather than production (his best stretch as a rookie still put him closer to the back-end WR2 range). If you want to make that gamble, you'll likely have to do it as early as Round 5.

It’s easy to like the talent and role with London. The huge target share he earned as a rookie bodes well for him long term.

But it’s tough to expect big team passing volume in 2023 for an offense rolling out QB Desmond Ridder and a Bijan Robinson-led backfield.

London ultimately doesn’t stand out for us in a range of WR with plenty of upside options for 2023.

Feel free to keep/target him in your dynasty plans, though. Situations can change dramatically year to year.

What We Learned Last YearLondon saw his opportunities and production climb over the second half of his rookie season. From the first eight games to the second, he climbed from:6.1 targets per game to 7.63.8 receptions per game to 4.743.3 yards per game to 57.87.06 yards per target to 7.651.90 yards per route to 2.199.6 PPR points per game to 11.8Two key factors affected those numbers. TE Kyle Pitts went down for the season in Week 11. He led London in target share to that point.QB Desmond Ridder took over for the final four games, following the Week 14 bye. Passing volume increased with Ridder in the lineup. And London averaged 9.0 targets, 6.3 receptions, and 83.3 yards per game in Ridder starts.For the season, London ranked sixth among all WRs in target share.The offense climbed from 32nd in neutral-situation pass rate across Marcus Mariota’s starts to 24th over Ridder’s time.Among 97 WRs with 40+ targets (including the playoffs), London ranked 10th in Pro Football Focus receiving grade and 14th in yards per route, but just tied for 61st in passer rating on balls thrown his way. Given the rest of the numbers, that seems more attributable to poor QB play than London.Among last year’s rookie WRs, London trailed only Garrett Wilson in receiving grade and ranked third in yards per route (behind Chris Olave and Christian Watson).
What to Expect in 2023London clearly established himself as Atlanta’s lead wideout last year. He’ll get Pitts back to compete for target share, but the Falcons continue to sport little beyond them. Mack Hollins and Scotty Miller project as the most likely second and third WRs heading into training camp.Even though Pitts edged him in targets in their shared time, London still ranked 13th among WRs in target share through the first 11 weeks. That puts him in a great position for opportunities … if the team only passed more.There’s some hope for a volume increase. In addition to Atlanta climbing in neutral pass rate after Ridder entered the lineup, the team ranked 14th in that category in 2021. That was HC Arthur Smith’s first season and QB Matt Ryan’s last.Of course, the eighth-overall selection of RB Bijan Robinson says we should expect this to remain among the league’s run-heavier offenses. That could prove especially true if Ridder disappoints in Year 2. Atlanta did, at least, sign QB Taylor Heinicke as insurance.

London was the first wide receiver selected in the 2022 draft and was immediately handed a massive offensive role. Albeit in a run-heavy offense, the USC product handled a 29% target share (fourth-highest) and finished 31st among WRs in fantasy points. London has the look of a good (perhaps great) player, but he was limited by an Atlanta offense that ranked 31st in pass attempts, and it's unlikely the volume will change much with Arthur Smith calling the plays, unproven Desmond Ridder under center and Bijan Robinson now in the backfield. The 22-year-old is best viewed as a WR3 with some breakout potential.

2023 Fantasy Football Rankings

Standard

#59

PPR

#43

Half-PPR

#44

Superflex

#73

2023 Fantasy Football Draft Projections

Rush Yds Rush TD Rec Rec Yds Rec TD
77.8 963.8 5.7

2023 Average Draft Position (ADP)

Standard

#62

Pick 6.02

PPR

#57

Pick 5.09

Half-PPR

#52

Pick 5.04

Superflex

#82

Pick 7.10

Injury Risk

Injury Risk:
Medium

Depth Chart

Strength of Schedule

Easy Season Ahead
1
2
3
4
5
6
7
8
9
10
12
13
14
Fantasy Playoffs
15
16
17
18

Searching...