Drake London

London is entering his fourth NFL season having handled an enormous 27% of the targets and 35% of the air yards in Atlanta during his first three campaigns. London ranked eighth or better among receivers in targets, receptions, yards, TDs, end zone targets and fantasy points last season, but his production was very boom/bust. The only two games in which he reached 20 fantasy points were 33-plus-point efforts (and one was in Week 18). London's ceiling and consistency are impacted by Atlanta's run-heavy scheme, but his hefty share of the targets should be enough to allow borderline-WR1 numbers, especially if Michael Penix Jr. makes a Year 2 leap.

London failed to finish among the top-40 fantasy wide receivers in points per game his first two seasons due to a very run-first offense, the second-lowest team passing grade, and a relatively low snap rate, despite being the Falcons top wide receiver.
His 11.0 average depth of target was the second-highest among receivers with at least 50 targets in the slot. He was targeted on a league-leading one-third of his routes, resulting in a league-leading 2.57 yards per route run out of the slot.
London shone even brighter in the last three weeks of the season when Michael Penix Jr. was the starter. He was thrown to on 37% of his routes, with at least 34% in all three games. This led to 3.52 yards per route run. London averaged 15.1 fantasy points per game with Kirk Cousins as the starter, and 23.1 fantasy points per game with Penix. That is roughly the difference between WR20 and WR2.